How We Do It

Your objectives fuel the marketing strategies that we design and deliver for your small business.  

Discovery

We sit down with you to hear your story, the value your business brings, and learn about your business goals.  Here, we get an understanding of what you want to get out of marketing.  Brand awareness?  Brand development?  More customers? New market?  New products?

1

Research & Analyze

We dig deeper into the current state of your business and learn about your customers & who your competitors are. We review your branding and messaging across your current channels - website, social media accounts, advertising - and check out how you're using your existing marketing tools.  This helps us understand what has been working and what hasn't.

2

Develop Strategy

Based on all that we've gathered, we develop an comprehensive marketing strategy to reach your goals in the most effective and efficient way.  We build a cohesive marketing plan that is executable, realistic, and measurable to align with your vision and budget.

3

4

Execute & Manage

Here is where we put our experience and creativity together to design and execute marketing campaigns across the most effective channels for your message and your market - website, social media, email, on-line & traditional advertising.   We develop your branding & messaging and obsess over its consistency across all channels.

We manage the tools (CMS, CRM, Marketing Automation, Google Ads, etc.) and resources (web designer, graphic designer, social media person, etc.) to get the best performance and efficiency. 

5

Continuous Improvement

We monitor the performance of each marketing campaign and make adjustments to make sure they're performing well.  Our regular communication with you and your team allows us to share the marketing campaign performance and get feedback on the outcomes you've observed.  

We are nimble and respond quickly to change.  We make sure that your marketing campaigns evolve based on the current market trends and opportunities.  

As we work together to grow your business, we continuously apply this process to help you expand your products & services and explore new markets.

Marketing is really just about sharing your passion.

© 2023 by Passionfly Marketing

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